CARE Ratings

At a Glance

  • Speeds decision-making
  • Reduces travel
  • Engages customers
  • Executives can meet anytime
  • Secure, reliable, and compliant


CARE Ratings, Connecting India Across 1,000 Kilometers

For CARE Ratings, India's second largest credit agency, defying distance has become a daily phenomenon. From its Mumbai headquarters, CARE operates a national network with offices in major cities, such as Bangalore, Chennai, Hyderabad, and New Delhi. Some offices are more than 1,000 kilometers apart, making in-person meetings between senior management, clients, partners, and employees an expensive, productivity-sapping endeavor.

Still, a company in the business of assessing risk understands the importance of the personal connections so essential to building trust. So recently, CARE executives asked how they could create a tighter, more connected team without losing precious days and rupees to travel. They found the answer by swapping out CARE’s aging, standard-definition video conferencing systems for a high-definition collaboration environment from Polycom.

Now every office and executive can collaborate and communicate face-to-face with clients, partners, and colleagues. Employees and clients can easily and affordably visit CARE headquarters anytime, without leaving their home city, and hiring managers can do a better job screening candidates before scheduling in-person interviews. Even employee appreciation ceremonies – once limited to individual offices – now can honor high achievers before the entire company, providing CARE with a powerful way to engage employees across all regions.

An immersive system in Mumbai gives CARE staff a real-as-life collaboration environment, and every regional office is equipped with a high-definition room system. Meanwhile, video-equipped business media phones make it easy for managers to join meetings without leaving their desks. Even when executives travel, CARE makes sure they’re never out of reach by arming them with collaboration capabilities from their mobile phones or tablets.

For users, the difference between CARE’s old and new systems is dramatic. The previous solution, says Revati Kasture, chief general manager and head of human resources of CARE Ratings, seemed to add distance rather than remove it. "The table was more visible than the person," Kasture recalls. Now, she says, the experience is so satisfying that adoption has soared. Where video meetings previously took place once every three weeks, they are now part of CARE’s daily workflow. "We are now able to see the person behind the voice."

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